A premium brand made from 100% durum wheat. With innovative packaging and a unique range for kids, Italiano is Egypt’s most innovative pasta brand. Italiano was launched in 2014 in 12 different shapes to cater to all consumer needs.

Italiano was the first Egyptian brand to have a stand-up resealable pack as well as distinctive colors for each of the 12 shapes, making it easier for consumers to pick their preferred one.

In January 2016, Italiano launched the first ever kids’ pasta range in animal shapes. In the same year they started exporting this unique brand.

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THINGS YOU DIDN’T KNOW:

There are more more than 600 different shapes of pasta produced throughout the world.

Pasta = happiness! The carbohydrates in pasta increase the body’s production of serotonin, the trigger for feelings of well-being.